Cheating never looked so good.
ColorSonic is a hair coloring device that makes coloring your hair easier than visiting your hairstylist. As the Creative Director for L'Oréal Paris’s ColorSonic launch, I led the digital strategy for the brand’s first at-home hair color device, launched in three phases: Kickstarter buzz, direct-to-consumer sales, and exclusive Target placement. Key elements included a dynamic homepage, shade quiz with try-on, how-to videos, product pages, device discovery sections, and ratings and reviews—ensuring a seamless online-to-offline journey for consumers.
Built for lasting impact
With over 100 million visits and 65% growth, L'Oréal Paris’s website leads globally. For ColorSonic, we leveraged this proven design system, adding immersive components and flexibility to ensure a seamless launch and a strong foundation for future L'Oréal brands.
Advanced technology
in 3 words
ColorSonic challenged us to solve a decade-long pain point for at-home hair coloring. We solved it effortlessly by distilling the process into three simple steps: Pick. Pop. Press. Through engaging, step-by-step guides, we transformed a complex, salon-quality experience into an easy, at-home solution—empowering consumers to color with confidence.
NO MESS, NO MISTAKES
Expert guide
Rooted in scientific insights, we developed an intuitive quiz tool inclusive of all 12 hair types, guiding users to pinpoint their exact hair type and color—ensuring a precise match that meets and exceeds expectations for a flawless color experience.
Gave 'em what they want
When it comes to the IHOP experience, customization is what people loved in restaurant. With hundreds of ways to serve up what our diners liked, we UX the hell out of all the possibilities with UI as intuitive as ordering up in-person.
Outcome:
1. Reduce order frustration with successful
implementation of extensive customizations— matching restaurant experience.
2. Expedited repeat ordering for seamless transactions.
3. Gave every IHOP diner a reason to return with a memorable yet functional loyalty program.
