Dine Brand
As Creative Director, I spearheaded the strategic redesign of the Dine Brands corporate website, transforming it into a tangible reflection of their redefined brand principles and manifesto. As the parent company of iconic restaurant brands like IHOP and Applebee’s, Dine Brands needed a digital presence that not only communicated their values—such as sustainability, innovation, and community—but also addressed the diverse needs of stakeholders, including investors, career seekers, and customers.
Our high-fidelity prototype, which secured the RFP win, was built to address Dine Brands’ business challenges while providing a scalable foundation for future growth. Designed to be adaptive, the site is flexible enough to accommodate new product development and business expansions, ensuring its relevance as Dine Brands evolves.
Additionally, the site meets ADA compliance standards, creating an inclusive experience for all users while adhering to best practices in accessibility. By collaborating closely with Dine Brands’ internal development team, we delivered a user-centric, forward-looking platform that combines storytelling, functionality, and brand ethos into a seamless experience.
Impactful Design
The design serves up dense reports and history with a flavorful twist—bold typography and a dash of interactivity make every detail digestible and deliciously engaging.
Built to Savor
Built on a flexible design system, the site is crafted to adapt and expand as Dine Brands innovates and evolves. It ensures scalability and longevity, keeping pace with future developments and opportunities.
Investing in Flavor
The site caters to investors by visually showcasing year-over-year results for Dine Brands' establishments. With clear, engaging design, it highlights the company’s success story, inspiring confidence and continued support.
Gave 'em what they want
When it comes to the IHOP experience, customization is what people loved in restaurant. With hundreds of ways to serve up what our diners liked, we UX the hell out of all the possibilities with UI as intuitive as ordering up in-person.
Outcome:
1. Reduce order frustration with successful
implementation of extensive customizations— matching restaurant experience.
2. Expedited repeat ordering for seamless transactions.
3. Gave every IHOP diner a reason to return with a memorable yet functional loyalty program.