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Cap'n Crunch
As Creative Director for Cap’n Crunch, I led a bold, playful reimagining of the brand that celebrated its unique appeal to the 'Man Child'—those who relish nostalgia, humor, and indulgence in every bite. Our efforts spanned a complete digital refresh, from a vibrant website redesign to engaging social campaigns, quirky videos, and a brand style guide that amplified Cap’n Crunch’s fun, iconic brand personality.
a.k.a. Cap'n Social.
Social highlights included a viral partnership with Funny or Die, a buzzworthy collaboration with KITH, an exclusive Sneaker Con event, and inventive recipes that put a fresh spin on the classic cereal. Every element of this campaign was crafted to resonate with our audience’s inner kid and bring them closer to the brand they love.
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