However You Healthy
For Naked Juice "However You Healthy" campaign, I led a complete rebrand that celebrated real people making small, meaningful choices for their health and wellness, positioning Naked Juice as a powerful choice in their journey. I directed video shoots, CGI, OOH, photography, along side a social media strategy. Our team leveraged audience data to ensure the visuals aligned with their lives, driving relevance and engagement. The campaign significantly outperformed previous benchmarks, reinforcing Naked Juice’s commitment to supporting wellness in everyday choices.
Every Pin Counts
On Pinterest, we squeezed every drop of engagement by crafting "healthy" content tailored to our audience’s top interests. From smoothie lovers to fitness buffs, we served up visuals that clicked. Partnering with Pinterest, we juiced their latest tools and trends to keep our strategy fresh and impactful. It’s proof that every little pin counts in driving awareness and engagement!
Location based outdoors
From LA's iconic Sunset Blvd to Denver’s Mile High views—and even your daily commute—we made every stop a fresh one. With hyper-relevant, location-based creatives splashed across outdoor billboards, bus stations, train wraps, and storefronts, we served up a juicy dose of Naked goodness wherever you were headed.
