CeraVe:
From Social Buzz to Digital Brilliance
CeraVe, the holy grail of affordable skincare for all ages—especially Gen Z—has become a viral sensation on social media with its quirky, science-backed personality and ceramide-rich formulas. However, while the brand thrives online, its clinical and dry website failed to match the vibrant, engaging experience users loved on social platforms.
To bridge this gap, I crafted a creative social strategy leveraging paid media and influencer collaborations to draw users from social discovery to the website.
Snap, Ai Analyze & Glow
From the social touch-points, users were led into the updated website platform, which seamlessly continues their journey with AI-powered skin analysis tools. One photo is all it took to help users build personalized day-to-night routines before exploring rich product detail pages.
A Journey Built on Trust
From the homepage to the e-commerce-heavy product detail pages (PDPs), every element was designed with the user in mind. Social proof played a crucial role, with peer and influencer reviews prominently featured to build trust and guide decision-making. These enhancements ensured the website not only engaged users but also empowered them to make confident, informed choices.
Fresh Look
The website redesign didn’t just elevate the user experience—it reimagined CeraVe’s online presence by aligning it with the brand’s science-first, quirky personality. Expanding the design system allowed for tailored sub-branding across product lines while ensuring scalability for future growth. The result? A platform that feels dynamic, personal, and fully connected to its social media roots.
