As the creative director for Quaker Oats' digital agency of record account, I led the charge in telling a cohesive brand story centered on heart health, digestion, and energy-packed recipes. My role spanned the entire ecosystem, from collaborating on above-the-line campaigns to ensuring alignment across owned platforms.

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I directed a range of digital-specific content, including videos, photography, rich media display banners, and CRM email templates that were flexible enough to accommodate multiple brands under Quaker. Additionally, I spearheaded innovative product launches, such as the Quaker Oats beverage line, crafting content that was as clean, educational, and easy to digest as the oats themselves. From strategic messaging to visually compelling creative, this work nourished the brand’s connection with its audience across every touchpoint.