iHOP
Loyalty Program, App + Website Design
Say Hello to Goodness
What began as PepsiCo’s health-conscious vending initiative has evolved into something much more impactful. We transformed Hello Goodness into a full digital experience, taking nutrition, education, and food benefits beyond grab-and-go to create a fresh, exciting journey. Our MVP for Hello Goodness invites you to discover innovative ways to cook, learn, and connect, all while exploring PepsiCo's high-quality, nutritious brands in a welcoming, inspiring space.
Fresh look with substance
For "Hello Goodness," we reimagined the brand from a simple vending concept to a vibrant digital experience with a refreshing design system. The new visual identity uses clean layouts, fresh colors, and minimalist photography that spotlights natural ingredients, creating an inviting, uncluttered feel. The tone is warm and uplifting, encouraging consumers to explore food benefits with positivity. Each element, from the visuals to the voice, turns healthy choices into an exciting journey—one that’s approachable, inspiring, and free from judgment.
Creative & content testing
Through strategic creative and content testing, we drove impactful results for Hello Goodness. By partnering with Pinterest and using KPIs as a guiding metric, we developed modular, efficient assets that maximized engagement.
Outcome:
1. Increased site traffic by leveraging four media types—Experience Pins, Articles, Article Hero, and Long-form Content—on Pinterest, driving measurable engagement.
2. Built an in-depth, searchable content library around top health topics (heart health, digestion, energy) for health-conscious audiences, improving search visibility and user retention.
3. Strategically activated PepsiCo’s leading health brands, including Quaker Oats, Tropicana, KeVita Kombucha, and Naked Juice, through relevant and impactful content integration.
4. Boosted brand awareness for Hello Goodness and PepsiCo’s North America Nutrition portfolio, expanding reach across key demographics and increasing brand visibility among health-conscious consumers.
