iHOP
Loyalty Program, App + Website Design
Kiehl’s Holiday Campaign
As the Creative Director for Kiehl’s holiday campaign, The Biggest Little Block Party, I oversaw the brand’s most high-profile initiative of the season. Inspired by the magic of a New York City holiday, the campaign celebrated the twinkling brownstones, festive block parties, and iconic winter moments of the East Village, delivering this joy to a global audience.
In addition to directing a multidisciplinary team and overseeing photoshoots, CGI videos, and social assets, I developed a comprehensive playbook to guide markets worldwide in activating the campaign based on their unique needs. This ensured a successful launch both leading up to and during the event, creating a cohesive and impactful global experience. From teaser assets to the hero video, I crafted a storytelling arc that embodied Kiehl’s festive spirit and elevated the brand’s presence during the holiday season.
Wrapped & Delivered
This campaign followed a strategic, phased approach—tease, reveal, engage, and gifting—designed to build excitement, sustain interest, and drive conversions across social platforms. Each phase was supported by a variety of dynamic assets, including GIFs, videos, gamified elements, and interactive filters, tailored to resonate with audiences globally. Below are some examples of the social content that brought this vision to life.
